'Why would you want to measure diversity?'

Organisations of all kinds are increasingly focusing on diversity. However, it is not easy to analyse and measure the diversity within an organisation. We spoke with Michael Walmsley, the Chief Experience Officer of Diversity Atlas,to discover his insights .

Michael, when was Diversity Atlas founded, and how has it evolved to where it is today?

Our parent company, Cultural Infusion, was founded in 2001, with the vision of fostering cultural harmony by bringing intercultural experiences into schools, universities and companies more broadly.

Diversity Atlas itself was launched in 2020 in response to an increasing need within organisations to track diversity and inclusion in a rigorous and quantitative way. After all, what gets measured, gets managed. So, we built the world’s most comprehensive diversity survey as well as a dedicated data analytics platform. The idea is to help organisations to me...

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Michael, when was Diversity Atlas founded, and how has it evolved to where it is today?

What are some common challenges your clients face when addressing diversity?

Who typically oversees diversity initiatives within organisations, and how does it get executed?

Can you share a specific success story you're proud of from your work at Diversity Atlas?

How can leadership effectively engage employees in diversity-related surveys?

Is there evidence that diversity impacts commercial performance or decision quality? How about the management of risk?

What patterns have you observed in terms of response rates to diversity surveys?

How do you ensure that employees are willing to share personal data, and how do you protect their privacy?

What developments do you see on the horizon for diversity measurement and inclusion initiatives?

What should companies be particularly mindful of as they pursue diversity goals?